Surfing around the beer news articles on Google News I came across the odd headline "BEER: Raleigh’s New Yardhouse Is Pricy But Upscale". I would have thought the "but" might have been an "and" and the story was about something unfortunate. As I read, I realized I was wrong:
If you’re looking for a new upscale joint to enjoy beer in Raleigh, the newest location of Yard House has opened up in the North Hills area. The upscale beerhouse and restaurant is located next to World of Beer across the street from the North Hills Mall, near the Sparian’s bowling center. The Yard House chain is clearly shooting for the upscale market. With a vast open design, outdoor seating with decorative flames, and a long stainless steel bar, the restaurant does look like something you would see in a large city out in California. Even the bathroom looks like something out of a Frank Lloyd Wright designed house, with post modern design.
Apparently one ought not to use another word when the one you have in mind is just so excellent... like upscale. But is there another problem? Is there an effort being made in the article to justify the value proposition? I mean it could be a great place, the bar that the Lord made for all I know. Isn't a pint of beer in the US for between $8 to $11 generally unjustified and inflationary? Is one expected to read that into "upscale" too?Maybe I am just too mid-scale to understand.